About
Here's the updated copy with those two great additions baked in:
About
Shin Dig Media is a bike trials media brand built by riders, for riders — covering the sport across YouTube, podcast, live events, and beyond.
Founded by Matt Pengelly in 2020, what started as a way to stay connected during lockdown has grown into one of the most recognisable names in the trials community. Our mission is simple: elevate bike trials, grow its audience, and make sure the best riders in the world get the recognition they deserve.
Why "Shin Dig"? Every cyclist — no matter their level — shares one universal rite of passage: that moment your pedal connects with your shin. It stings, it bleeds, and you'll do it again tomorrow. That's the Shin Dig. It's the thing that unites every rider from their very first session to the pro circuit, and it's exactly the spirit this brand is built on.
From elite competitions to raw street sessions, we showcase every level of riding — because bike trials isn't just about the top riders, it's about an entire community of people pushing their own limits and having a bloody good time doing it. We want everyone — riders and non-riders alike — to get a taste of just how incredible this sport and its community really is.
What we do
🎥 YouTube — Regular video content showcasing trials riding from across the globe at youtube.com/theshindig
🎙️ The Shin Dig Podcast — Conversations with riders, insiders, and characters from the trials world
📡 Live Coverage — Live stream production, commentary, and MC hosting for trials events — bringing the action to audiences worldwide
🛒 Merch — Rider-approved gear at shindigmedia.com. Every penny goes straight back into the brand
📲 Trials Traders — Our upcoming platform built specifically for the trials buying and selling community
All profits from merchandise are reinvested directly into Shin Dig Media — keeping the content going and the community growing.
The Shin Dig. By Trials Riders, for Trials Riders.
© Shin Dig Media Ltd